Circles and asterisks: The 2020 Indy 500
The year 2020 will certainly be logged as one of the most memorable years in modern human history. The books, movies, TV shows, podcasts and lectures that will be used to describe it will...
Category: Indy 500 Stories
Stories in and around the Indianapolis 500.
The Best of Better Days
The Indianapolis 500 has a way of choosing its winner. Some years, a handful of winners are in the mix for the win based on the timing of a yellow flag, or the quality...
It is what it is until it isn’t
“Everything that happened today at Indianapolis Motor Speedway is why it’s special. It’s competition in its most pure form. Embrace it.” These words, shared at the end of one of the most exciting days...
The (Will) Power of “What If”
The history of the Indianapolis 500 is made up of millions of “what if” questions, inspired by looking back on those these moments where if one of two things had gone differently, things would...
How INDYCAR Uses Social Media to Engage with Fans Worldwide
It’s again the month of May, and while those words have a very special meaning to race fans around the world, nowhere is it more special than to the fans of the Indianapolis 500,...
How Easily a 40 Year Old Can Of Chiles Can Remind Us Of a Forgotten Indy 500 Tradition
The Indianapolis 500 is forever steeped in tradition. “Drivers, start your engines.” The Purdue Marching Band. The singing of Back Home Again (In Indiana). The etching of the winner’s face on the Borg-Warner trophy....
Pippa Mann’s Drive For Five Indy 500s Puts Those Fighting Cancer First
She’s got 4 Indianapolis 500 starts. She’s got endless energy and hustle. She’s wonderful with fans and sponsors. She’s great with social media. And now, she’s a successful crowdfunder too. Yet, the road to an Indianapolis...
Milkshakes, Turkey and Day-Glo Yellow: The New Face of IndyCar Sponsorship
There’s no denying the fact that auto racing is expensive. The combination of bleeding edge technology, composite car materials, and talented drivers lead costs in top flight racing series worldwide to the millions, if not...
$60k in 23 Days: How IndyCar Fans Crowdfunded the Fight Against Breast Cancer
One of May’s biggest underdog stories had a happy ending. After a tough month of May, and a hard-fought finish in the 2015 Indianapolis 500, IndyCar driver Pippa Mann took a second checkered...
How an Indy 500 Driver Embraced Crowdfunding To Help Make Millions of Lives Better
Usually when feel-good stories come out of motorsports it’s because a driver did something completely unexpected behind the wheel, or beat the odds to score an underdog victory. This story is different. But, mostly...