Circles and asterisks: The 2020 Indy 500
The year 2020 will certainly be logged as one of the most memorable years in modern human history. The books, movies, TV shows, podcasts and lectures that will be used to describe it will...
Author: Matthew Knell
The Captain Takes The Helm With a Higher Purpose in Mind
There was little question of the the biggest news in this racing off-season. The announcement that long-time racing stalwart and auto industry Roger Penske was purchasing the IndyCar Series and Indianapolis Motor Speedway was...
The Best of Better Days
The Indianapolis 500 has a way of choosing its winner. Some years, a handful of winners are in the mix for the win based on the timing of a yellow flag, or the quality...
It is what it is until it isn’t
“Everything that happened today at Indianapolis Motor Speedway is why it’s special. It’s competition in its most pure form. Embrace it.” These words, shared at the end of one of the most exciting days...
The (Will) Power of “What If”
The history of the Indianapolis 500 is made up of millions of “what if” questions, inspired by looking back on those these moments where if one of two things had gone differently, things would...
When Indy 500 Tradition Has A Real Price
On the same day that IndyCar announced a return to a higher performance era with an engine formula with horsepower similar to the series’ hayday in the early 1990s, another old friend returned –...
How INDYCAR Uses Social Media to Engage with Fans Worldwide
It’s again the month of May, and while those words have a very special meaning to race fans around the world, nowhere is it more special than to the fans of the Indianapolis 500,...
How Easily a 40 Year Old Can Of Chiles Can Remind Us Of a Forgotten Indy 500 Tradition
The Indianapolis 500 is forever steeped in tradition. “Drivers, start your engines.” The Purdue Marching Band. The singing of Back Home Again (In Indiana). The etching of the winner’s face on the Borg-Warner trophy....
Pippa Mann’s Drive For Five Indy 500s Puts Those Fighting Cancer First
She’s got 4 Indianapolis 500 starts. She’s got endless energy and hustle. She’s wonderful with fans and sponsors. She’s great with social media. And now, she’s a successful crowdfunder too. Yet, the road to an Indianapolis...
Milkshakes, Turkey and Day-Glo Yellow: The New Face of IndyCar Sponsorship
There’s no denying the fact that auto racing is expensive. The combination of bleeding edge technology, composite car materials, and talented drivers lead costs in top flight racing series worldwide to the millions, if not...